Data Collection Practices
Cardigan gathers and manages various types of personal data, including:
2. Usage of Your Information
Your personal information serves these key functions:
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Service Fulfillment and Contract Obligations:
- We handle your vehicle rental bookings and agreements with care. This includes verifying your identity to confirm that you meet our rental criteria. We also manage the collection and return of vehicles efficiently. Additionally, we process payments, deposits, and any applicable charges related to your rental.
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Customer Communication (Contractual Obligations and Legitimate Interests):
- Delivering booking confirmations, updates, and essential rental details. Addressing your questions and offering customer assistance. Informing you of any changes to our services or policies.
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Marketing Preferences and Consent Management:
- We will send you promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out whenever you choose.
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Service Enhancement for Customer Benefit:
- Evaluating website interactions to refine user experience and performance. Gathering insights to improve our vehicle selection and service offerings.
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Compliance with Legal Standards:
- Adhering to legal and regulatory standards. Preventing fraud and maintaining service integrity. Addressing disputes and upholding our terms of service.
Data Sharing Practices
Sharing Your Information Responsibly
- Service Partnerships: We collaborate with third-party companies, including payment processors and IT support, to deliver our services. These partners are required to safeguard your data.
We do not share your personal information with third parties for marketing.
Data Protection Measures
We utilize a range of technical and organizational measures to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. This includes employing encryption, implementing strict access controls, maintaining secure servers, and conducting regular security evaluations. However, it is important to recognize that no method of internet transmission or electronic storage can guarantee complete security.
Data Storage Policy
At Cardigan, we retain your personal information only for the duration necessary to achieve the purposes for which it was gathered. This includes compliance with legal, accounting, and reporting obligations. The specific retention periods depend on the type of information and the context in which it is processed.
Your Rights Explained
Your rights under UK data protection law include:
- Access to Your Information: Obtain a copy of your personal information on file.
For assistance with your rights, please reach out using the information below.
Cookies and Tracking Technologies
Cardigan employs cookies and similar technologies to improve your browsing experience, analyze website traffic, and customize content to better suit your needs. You have the option to adjust your cookie preferences through your browser settings at any time.
Policy Changes
This Privacy Policy may be revised from time to time to align with changes in our operational practices or legal obligations. Any updates will be made available on this page, along with a new "Last Updated" date. We recommend that you check this policy periodically for the latest information.
Contact Cardigan Support
For inquiries regarding our Privacy Policy or data practices, contact us:
Cardigan Car Hire Services
Lampeter Road, Cardigan, SA43, Ceredigion, United Kingdom
Contact Number::
443332100115